The changing role of the buying centre. Using the internet as the basis of procurement means that
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❺ The changing role of the buying centre. Using the internet as the basis of procurement means that purchasing agents also become responsible for quality as well as costs. How might this additional responsibility change the role of the purchasing department or buying centre within the company?
(Learning Objective 4) (AACSB: Reflective Thinking)
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Related Book For
Principles Of Marketing
ISBN: 9780132020015
7th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy H. Cunningham
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