The grocery store shopping experience often falls short of customer expectations or desires, due in part to
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The grocery store shopping experience often falls short of customer expectations or desires, due in part to limited assortments in trending product categories and the absence of pleasant interactions with other people. How should the in-store grocery shopping experience affect the customer journey for a brand? Support your answer with examples.
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Some customers may want a unique experience characterized by pleasant interpersonal con...View the full answer
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