The idea of stages of a relationship has been described as being a good idea in theory

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The idea of stages of a relationship has been described as being a good idea in theory but a difficult idea to put into practice. Do you agree? Why or why not? How would you know what stage you were in? How would you as a manager try to drive your firm to progress from an early stage to a later stage?

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Marketing Channels

ISBN: 9780131913462

7th Edition

Authors: Anne Coughlan, Erin Anderson, Louis W Stern, Adel I El Ansary

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