The legal or regulatory frameworks affecting marketing are at different stages around the world; different priorities and

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The legal or regulatory frameworks affecting marketing are at different stages around the world; different priorities and influences are at work. Explain their impact on marketing in your country and how companies are reacting to the laws or regulations. (AACSB: Written and Oral Communication; Reflective Thinking)

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Marketing An Introduction

ISBN: 9780133451276

12th Edition

Authors: Gary Armstrong, Philip Kotler

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