The manager of a small manufacturing concern is considering incorporating socially responsible marketing messages in the companys

❶ The manager of a small manufacturing concern is considering incorporating socially responsible marketing messages in the company’s advertising, and is seeking your marketing advice. Some companies are criticised for exploiting social issues or organisations for their own gain. Write an email to the manager providing your assessment of the risks and benefits of a marketing communications strategy that includes socially responsible messages.

Be sure to include some examples of companies that have been successful and/or unsuccessful in adopting this approach. (Learning Objective 2) (AACSB:

Communication; Application of Knowledge)