The multibillion-dollar pet care market is growing thanks to market factors including the increased availability of technology

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The multibillion-dollar pet care market is growing thanks to market factors including the increased availability of technology products for pets, the use of the internet to feature pets, the rise in pet adoptions, and growing demand for premium pet care products and services. Provide one example of a pet care provider that uses entrepreneurial marketing, one that uses formulated marketing, and one that uses intrapreneurial marketing. Compare and contrast each approach. (AACSB: Written and Oral Communication; Reflective Thinking)

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Principles Of Marketing

ISBN: 9781292341132

18th Global Edition

Authors: Philip Kotler, Gary Armstrong

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