The president of an automobile accessory manufacturing business wants to purchase a chain of automotive retail stores.

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The president of an automobile accessory manufacturing business wants to purchase a chain of automotive retail stores. What managerial questions might you raise about the decision? What legal issues might this raise?

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Marketing Channels

ISBN: 9780131913462

7th Edition

Authors: Anne Coughlan, Erin Anderson, Louis W Stern, Adel I El Ansary

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