The social forces of the environment include the demographic characteristics and the culture of the population. Three

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The social forces of the environment include the demographic characteristics and the culture of the population. Three key demographic characteristics include a population profile, a description of generational cohorts (baby boomers, Generation X, and Generation Y), and a description of racial and ethnic diversity.

Culture incorporates the set of values, ideas, and attitudes that is learned and shared among the members of a group.

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