The value of direct marketing for consumers is indicated by its increasing level of use. For example,
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The value of direct marketing for consumers is indicated by its increasing level of use. For example, during the past year, 52 percent of the U.S. population made a purchase by mail and more than 110 million people shopped online. The value of direct marketing for sellers can be measured in terms of three types of responses:
direct orders, lead generation, and traffic generation.
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