The wheel of retailing concept explains how retail outlets typically enter the market as low-status, low-margin stores.
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The wheel of retailing concept explains how retail outlets typically enter the market as low-status, low-margin stores. Over time, stores gradually add new products and services, increasing their prices, status, and margins, and leaving an opening for new lowstatus, low-margin stores. The retail life cycle describes the process of growth and decline for retail outlets through four stages:
early growth, accelerated development, maturity, and decline.
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