There are 5,534 certified hospitals in the United States, and 95 percent have emergency departments.

Assuming the price of the Lucid Robotic System is

$50,000 and that hospitals with emergency departments purchase one system, use the chain ratio method described in Market Potential and Sales Estimates in Appendix 2: Marketing by the Numbers to calculate the market potential for this product. (AACSB:

Analytic Reasoning) p-635