How can Urban Outfitters best use the in-store sales force to amplify the positive effects of its promotional and reward programs? Provide specific ideas.

These days, the clothing retailer landscape looks like a war zone, littered with once-thriving mall and big box retailers now struggling to stay alive. As trends and shopping patterns have changed, few of the veteran specialty clothing retailers have escaped unaffected. But Urban Outfitters has defied the odds. The international lifestyle retailer's revenues have increased year after year, doubling between 2010 and 2020. Although Urban Outfitters has not been without challenges, the company has grown steadily by developing and maintaining deep bonds with customers. It succeeds by remaining flexible and dynamic, continually seeking innovative ways of staying relevant to its young adult customer base. Today, that means using data to personalize rewards and connect with customers through mobile channels.