To acquire new products, many companies purchase other fi rms or buy individual brands from other companies.
Question:
To acquire new products, many companies purchase other fi rms or buy individual brands from other companies. For example, Disney purchased Marvel Entertainment and its portfolio of more than 5,000 characters, such as Spider-
Man and Captain America. Discuss two other examples of companies acquiring new products through this means.
(AACSB: Communication; Refl ective Thinking)
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