Trade-offs. Business managers seek to exceed customer service expectations at a price that ensures profits and a

❶ Trade-offs. Business managers seek to exceed customer service expectations at a price that ensures profits and a positive cashflow. Thinking about this statement and Figure 10.5, might it be more appropriate to consider the eight so-called trade-offs as must-dos? Why, or why not? (Learning Objectives 1 and 2) (AACSB: Communication; Analytical Thinking; Reflective Thinking)