Two households are situated on opposite sides of the same street in your city or town. One

❶ Two households are situated on opposite sides of the same street in your city or town. One male head of household is a self-employed truck driver, while the other is a Malaysian-born university lecturer. Each household comprises two adults and two children in their early teens. The truck driver’s wife is not in paid work, whereas the lecturer’s wife works as a laboratory assistant in a local hospital. The gross income before tax for each household is

$175 000 per annum. Work in groups to develop a presentation showing the likely lifestyle for each household. Describe how this impacts on the buying behaviour of each household member. (Learning Objective 1)

(AACSB: Communication; Teamwork)