Using Chapter 2 and Appendix A as guides, focus your marketing plan by (a) writing your mission

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Using Chapter 2 and Appendix A as guides, focus your marketing plan by

(a) writing your mission statement in 25 words or less,

(b) listing three nonfinancial goals and three financial goals,

(c) writing your competitive advantage in 35 words or less, and

(d) creating a SWOT analysis table.

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Marketing

ISBN: 9781260471236

15th Edition

Authors: Roger Kerin, Steven Hartley, William Rudelius

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Question Posted: Jul 22, 2024 10:02 AM

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Using Chapter 2 and Appendix A as guides, focus your marketing plan by (a) writing your mission

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Marketing

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