Using the chain ratio method described in Appendix 3: Marketing by the Numbers, estimate the market potential

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Using the chain ratio method described in Appendix 3:

Marketing by the Numbers, estimate the market potential for undergraduate education in the veteran market. Be sure to state any assumptions. (AACSB: Communication; Use of IT; Analytical Reasoning) LO.1

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Marketing An Introduction

ISBN: 9780132744034

11th Edition

Authors: Gary Armstrong, Philip Kotler

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