Visit a grocery store and examine the brands of breakfast cereal. Using the bases for segmenting consumer

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Visit a grocery store and examine the brands of breakfast cereal. Using the bases for segmenting consumer markets, identify the segmentation variables a specifi c brand appears to be using. Summarize the segmentation and targeting strategy for each brand. Identify brands with similar positioning strategies. (AACSB: Communication; Refl ective Thinking)

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Marketing An Introduction

ISBN: 9780132744034

11th Edition

Authors: Gary Armstrong, Philip Kotler

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