Visit Bluefishs website (bluefish.digital/ourwork/ timberland-pro-video-content-and-social-mediamanagement/) and read about its Timberland Pro campaign. What were the goals of

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Visit Bluefish’s website (bluefish.digital/ourwork/

timberland-pro-video-content-and-social-mediamanagement/)

and read about it’s Timberland Pro campaign. What were the goals of the integrated marketing campaign? Which IMC channels were used?

How do those channels contribute to the success of the IMC campaign in achieving its stated goals?

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Marketing

ISBN: 9781260087710

7th Edition

Authors: Dhruv Grewal, Michael Levy

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Question Posted: Jul 22, 2024 11:00 AM

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Visit Bluefishs website (bluefish.digital/ourwork/ timberland-pro-video-content-and-social-mediamanagement/) and read about its Timberland Pro campaign. What were the goals of

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Marketing

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