Visit creatingminds.org/tools/tools_ideation.htm to learn about idea-generation techniques. Form a small group and have each group member explain

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Visit creatingminds.org/tools/tools_ideation.htm to learn about idea-generation techniques. Form a small group and have each group member explain a different technique to the rest of the group. Apply one or more of the techniques to generate four new product ideas. Present your ideas to the rest of the class with an explanation of the techniques your group applied to generate them. (AACSB: Written and Oral Communication; Information Technology; Reflective Thinking)

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Marketing An Introduction

ISBN: 9780133451276

12th Edition

Authors: Gary Armstrong, Philip Kotler

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