Visit the Network Advertising Initiative’s Web site at www

.networkadvertising.org/ to learn more about behavioral targeting and the advertising industry’s efforts to give consumers power to protect their online privacy. Click on the

“Consumer Opt-out.” How many active cookies have been placed on the computer you are using? After learning more from this Web site, discuss whether you are more or less likely to allow companies to gather your Internet behavior data. (AACSB: Communication; Refl ective Thinking)

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