Watch The Story of Stuff video at , or choose one of these videos: The Story of

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❶ Watch The Story of Stuff video at , or choose one of these videos: The Story of Bottled Water, The Story of Electronics or The Story of Cosmetics. In a small group, critique the message in the video and develop an argument to counter this point of view. (Learning Objectives 2 and 3) (AACSB: Communication; Teamwork; Reflective Thinking)

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Principles Of Marketing

ISBN: 9780132020015

7th Canadian Edition

Authors: Philip T. Kotler, Gary Armstrong, Peggy H. Cunningham

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