What are moments of truth and micro-moments? What is their relationship to customer experience management?

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Principles Of Marketing For A Digital Age

ISBN: 9781526423344

1st Edition

Authors: Tracy L. Tuten

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Question Posted: Apr 19, 2024 11:00 PM

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What are moments of truth and micro-moments? What is their relationship to customer experience management?

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Moments of truth and micromoments are both concepts used in the realm of customer experience management to understand and optimize interactions betwee...View the full answer

Principles Of Marketing For A Digital Age

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