What are publics in the marketing context? Why are they important to marketers? Suggest the publics for
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What are publics in the marketing context? Why are they important to marketers? Suggest the publics for a specific business. (AACSB: Communication; Reflective Thinking) P+96
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Related Book For 
Principles Of Marketing
ISBN: 9781292341132
18th Global Edition
Authors: Philip Kotler, Gary Armstrong
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