What are the fi ve categories of product adopters in the diffusion of innovations?

Question:

What are the fi ve categories of product adopters in the diffusion of innovations?

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For  book-img-for-question

Marketing

ISBN: 9780077861032

12th Edition

Authors: Roger Kerin, Steven Hartley, William Rudelius

Question Posted: