What consumer wants (or benefits) are met by the following products or services? (a) 3M Post-it Flag

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What consumer wants (or benefits) are met by the following products or services?

(a) 3M Post-it® Flag Highlighter,

(b) Nike running shoes,

(c) Hertz Rent-ACar, and

(d) Amazon online shopping. LO.1

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Marketing

ISBN: 9781260471236

15th Edition

Authors: Roger Kerin, Steven Hartley, William Rudelius

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