What criteria should Mall of America use in adding new facilities to its complex? Evaluate (a) retail

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What criteria should Mall of America use in adding new facilities to its complex? Evaluate

(a) retail stores,

(b) entertainment offerings, and

(c) hotels on these criteria.

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Marketing

ISBN: 9780077861032

12th Edition

Authors: Roger Kerin, Steven Hartley, William Rudelius

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