What does the author mean by customer journey mapping and why is it recommended that fresh eyes

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What does the author mean by ‘customer journey mapping’ and why is it recommended that ‘fresh eyes’ are key to its success.

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Relationship Marketing

ISBN: 9781283173285

4th Edition

Authors: John Egan

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Question Posted: Jul 27, 2024 01:00 PM

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What does the author mean by customer journey mapping and why is it recommended that fresh eyes

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Relationship Marketing

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