What facilitated Octopuss sale of the personal details of its customers without seeking their permission? Should a

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What facilitated Octopus’s sale of the personal details of its customers without seeking their permission? Should a brand be allowed to do that? (AACSB: Written and Oral Communication; Reflective Thinking; Ethical understanding and reasoning)

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Marketing An Introduction

ISBN: 9780133451276

12th Edition

Authors: Gary Armstrong, Philip Kotler

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