What IMC tool has Nestl mainly used to promote KitKat and increase sales? 14-19. Explain the benefits
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What IMC tool has Nestlé mainly used to promote KitKat and increase sales?
14-19. Explain the benefits of IMC efforts based on examples given in this case.
p-857 OBJECTIVE
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Related Book For 
Principles Of Marketing
ISBN: 9781292341132
18th Global Edition
Authors: Philip Kotler, Gary Armstrong
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