What is a brand position? How do marketers choose a positioning strategy?

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Principles Of Marketing For A Digital Age

ISBN: 9781526423344

1st Edition

Authors: Tracy L. Tuten

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Question Posted: Apr 19, 2024 11:00 PM

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What is a brand position? How do marketers choose a positioning strategy?

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Brand positioning refers to the place a brand occupies in the minds of consumers relative to competitors in the marketplace It involves establishing a unique and desirable position that differentiates ...View the full answer

Principles Of Marketing For A Digital Age

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