What is a digital consumer persona? Consider a local startup business that aims to provide online tutoring

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What is a digital consumer persona? Consider a local startup business that aims to provide online tutoring lessons for students at four-year colleges. It will tailor tutoring lessons to the material students learn in their courses. It will offer lessons across a wide range of subjects, ranging from the sciences and biology to business and mathematics. Drawing from the coffee shop example in the chapter, work in small groups to construct a digital consumer persona of a prototypical student- customer for this startup. What will you name the startup?

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Principles Of Marketing

ISBN: 9781292449364

19th Global Edition

Authors: Gary Armstrong

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