What is behavioral targeting? Provide an example of behavioral targeting. How are firms responding to consumers and
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What is behavioral targeting? Provide an example of behavioral targeting. How are firms responding to consumers and public advocates’ contention that it is a means of stalking consumers? (AACSB: Communication; Reflective Thinking)
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Related Book For 
Principles Of Marketing
ISBN: 9781292341132
18th Global Edition
Authors: Philip Kotler, Gary Armstrong
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