What is consumer-generated marketing? Describe examples of both invited and uninvited consumer exchanges. (AACSB: Written and Oral

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What is consumer-generated marketing? Describe examples of both invited and uninvited consumer exchanges.

(AACSB: Written and Oral Communication; Reflective Thinking)

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Marketing An Introduction

ISBN: 9780133451276

12th Edition

Authors: Gary Armstrong, Philip Kotler

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