What is cost-based pricing? How do companies use fixed and variable costs in cost-based pricing models? (AACSB:
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What is cost-based pricing? How do companies use fixed and variable costs in cost-based pricing models?
(AACSB: Written and Oral Communication)? P-968
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Related Book For 
Principles Of Marketing
ISBN: 9781292341132
18th Global Edition
Authors: Philip Kotler, Gary Armstrong
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