What is integrated marketing communications (IMC), and how does a company go about implementing it? (AACSB: Written
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What is integrated marketing communications (IMC), and how does a company go about implementing it? (AACSB:
Written and Oral Communication; Reflective Thinking)
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Related Book For 
Principles Of Marketing
ISBN: 9781292341132
18th Global Edition
Authors: Philip Kotler, Gary Armstrong
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