What is marketing return on investment (marketing ROI), and by what metrics can it be measured?

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Principles Of Marketing

ISBN: 9781292449364

19th Global Edition

Authors: Gary Armstrong

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Question Posted: Nov 02, 2023 06:50 AM

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What is marketing return on investment (marketing ROI), and by what metrics can it be measured?

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Marketing return on investment Marketing ROI is a measure of the financial return or profitability that a company generates from its marketing efforts and expenditures It helps businesses assess the e...View the full answer

Principles Of Marketing

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