What is price? Discuss factors marketers must consider when setting price. (AACSB: Communication; Refl ective Thinking) LO.1

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What is price? Discuss factors marketers must consider when setting price. (AACSB: Communication; Refl ective Thinking) LO.1

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Marketing An Introduction

ISBN: 9780132744034

11th Edition

Authors: Gary Armstrong, Philip Kotler

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