What is the product offered by a university? Discuss the levels of product offered and how these

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What is the product offered by a university? Discuss the levels of product offered and how these might change in the next 10 to 20 years due to technology. (AACSB: Communication;

Refl ective Thinking)

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Marketing An Introduction

ISBN: 9780132744034

11th Edition

Authors: Gary Armstrong, Philip Kotler

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