What other factors more generally associated with government contracts might Microsofts marketers want to keep in mind

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What other factors more generally associated with government contracts might Microsoft’s marketers want to keep in mind when bidding for a government contract?

(AACSB: Written and Oral Communication; Reflective Thinking)

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Principles Of Marketing

ISBN: 9781292341132

18th Global Edition

Authors: Philip Kotler, Gary Armstrong

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