What traits and behaviors characterize an ethical salesperson? What role does the sales manager play in ethical

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What traits and behaviors characterize an ethical salesperson?

What role does the sales manager play in ethical selling behavior? (AACSB: Communication; Ethical Reasoning;

Refl ective Thinking) LO.1

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Marketing An Introduction

ISBN: 9780132744034

11th Edition

Authors: Gary Armstrong, Philip Kotler

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