What type of channel confl ict does this represent and are there any benefi ts resulting from

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What type of channel confl ict does this represent and are there any benefi ts resulting from this confl ict? (AACSB:

Communication; Refl ective Thinking)

 LO.1

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Marketing An Introduction

ISBN: 9780132744034

11th Edition

Authors: Gary Armstrong, Philip Kotler

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