What variables might be used to segment these industrial markets? (a) industrial sweepers, (b) photocopiers, (c) computerized

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What variables might be used to segment these industrial markets?

(a) industrial sweepers,

(b) photocopiers,

(c) computerized production control systems, and

(d) car rental agencies.

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Marketing The Core

ISBN: 9781259302442

6th Edition

Authors: Roger Kerin

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Question Posted: Jun 12, 2024 01:20 AM

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What variables might be used to segment these industrial markets? (a) industrial sweepers, (b) photocopiers, (c) computerized

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Marketing The Core

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