What would you do if you were a pharmaceutical sales rep and were told to promote a

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What would you do if you were a pharmaceutical sales rep and were told to promote a drug for off-label use?

What protections and incentives are available under the Federal False Claim Act to encourage employees to report illegal behavior? (AACSB: Written and Oral Communication; Ethical Understanding and Reasoning; Reflective Thinking)

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Marketing An Introduction

ISBN: 9780133451276

12th Edition

Authors: Gary Armstrong, Philip Kotler

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