When developing a social media campaign, what is critical and unique about the copy and images used
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When developing a social media campaign, what is critical and unique about the copy and images used on social media compared to other forms of IMC?
a. They need to be humorous.
b. They need to be updated almost constantly.
c. They should feature only young actors.
d. They must appear in color (as opposed to black and white).
e. They must appeal to a diverse multicultural audience.
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