When is coercion a good idea, and why? When is it most likely to be used, and
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When is coercion a good idea, and why? When is it most likely to be used, and by which channel members?
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Related Book For
Marketing Channels
ISBN: 9780131913462
7th Edition
Authors: Anne Coughlan, Erin Anderson, Louis W Stern, Adel I El Ansary
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