Where would you place each of the following sales jobs on the order-taker/order-getter continuum shown below? (a)

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Where would you place each of the following sales jobs on the order-taker/order-getter continuum shown below?

(a) Burger King counter clerk,

(b) automobile insurance salesperson,

(c) Hewlett-Packard computer salesperson,

(d) life insurance salesperson, and

(e) shoe salesperson.

Order taker Order getter

 LO.1

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Marketing

ISBN: 9781260471236

15th Edition

Authors: Roger Kerin, Steven Hartley, William Rudelius

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