Which brand is this consumer least likely to purchase? Discuss two ways the marketer of this brand

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Which brand is this consumer least likely to purchase?

Discuss two ways the marketer of this brand can enhance consumer attitudes toward purchasing its brand.

(AACSB: Written and Oral Communication; Reflective Thinking; Analytic Thinking)

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Marketing An Introduction

ISBN: 9780133451276

12th Edition

Authors: Gary Armstrong, Philip Kotler

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