Which brand is this consumer least likely to select? Discuss two ways the marketer of this alternative
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Which brand is this consumer least likely to select?
Discuss two ways the marketer of this alternative can enhance consumer likelihood of joining its fitness club.
(AACSB: Communication; Reflective Thinking; Analytic Reasoning) p-635
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Related Book For
Principles Of Marketing
ISBN: 9781292341132
18th Global Edition
Authors: Philip Kotler, Gary Armstrong
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