Which brand is this consumer least likely to select? Discuss two ways the marketer of this alternative

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Which brand is this consumer least likely to select?

Discuss two ways the marketer of this alternative can enhance consumer likelihood of joining its fitness club.

(AACSB: Communication; Reflective Thinking; Analytic Reasoning) p-635

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Principles Of Marketing

ISBN: 9781292341132

18th Global Edition

Authors: Philip Kotler, Gary Armstrong

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