Which factors are clothing marketers using to infl uence consumers? Ask fi ve female and fi ve

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Which factors are clothing marketers using to infl uence consumers?

Ask fi ve female and fi ve male friends how much the size labeled on clothing infl uences their behavior. Write a brief report of your fi ndings. (AACSB: Communication;

Refl ective Thinking)

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Marketing An Introduction

ISBN: 9780132744034

11th Edition

Authors: Gary Armstrong, Philip Kotler

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